Most people who see your ad for the first time are not ready to buy. We need to see something multiple times before we trust it. This is where retargeting comes in.
What Is Retargeting?
Retargeting lets you show ads to people who already interacted with your business — visited your website, watched a video, or liked your Instagram page. These people are warm. They know you exist. They just need a nudge.
Why It Works
Retargeting conversion rates are consistently higher than cold traffic campaigns. You are spending money on people who are already interested, which means your budget goes further.
Who Can Use Retargeting?
It works for almost any business: e-commerce (cart abandonment), service businesses (website visitors who did not book), local businesses, real estate, coaching, and consulting.
Retargeting is included in my Pro plan. If you are running Meta ads without it, you are leaving revenue on the table.